Denys Pankov

Denys Pankov is a W-shaped professional who not only strategizes but executes before a process is set, then hands it over. He combines experience as a Product Manager, CRO, Developer (NextJS, MERN, Python, Shopify, Webflow), Shopify Operator, Delivery Architect, Data Architect, and Founder into a single performance-focused, execution-driven operator. Any task – considered, done.

He works on conversion, revenue, growth, and monetization problems in mature Shopify and SaaS businesses.

Most of the time, the issue isn’t traffic. It’s what happens after the click.

Users drop off, buy once and don’t come back, or convert into low-value customers. Teams keep pushing spend, but efficiency doesn’t improve.

That’s where he comes in.

He has worked across banking, DTC eCommerce, and SaaS (B2C and B2B), which shaped how he analyzes funnels, user behavior, and decision-making.

He focuses on understanding:

• where revenue is actually lost
• what increases RPV
• what drives higher-value customers
• how early behavior connects to retention and LTV
• which channels lead to highest LTV
• what impacts MER the most
• what else can be optimized

Not just conversion rate in isolation, but the full revenue picture.

Open to new projects where conversion, revenue, and efficiency are the main focus.

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