Conversion Rate Calculator
Enter your visitors and conversions to calculate your exact conversion rate — plus see how you compare to industry benchmarks.
Results will appear here after you click Calculate.
What is conversion rate?
Conversion rate (CVR) is the percentage of visitors who complete a desired action. It's the most fundamental metric in CRO — the single number that tells you how effectively your page or funnel turns traffic into results.
Formula: Conversion Rate = (Conversions / Visitors) × 100
eCommerce conversion rate benchmarks
2.5%–3.5% is typical. Top-performing stores hit 5%+. If you're below 2%, there's significant room for improvement.
Landing pages average 2%–5% for signups. Top performers reach 10%+. The gap usually comes down to offer clarity and friction removal.
A high CVR on low-value actions can be misleading. Pair CVR with revenue per visitor (RPV) and average order value (AOV) for the full picture.
Want to improve your conversion rate?
We've helped 100+ brands lift CVR by 20–40% through data-driven experimentation. Book a free strategy call to see where your biggest opportunities are.