Customer Lifetime Value Calculator
How much is each customer worth over their entire relationship with your brand? Calculate LTV using AOV, purchase frequency, and customer lifespan.
Results will appear here after you click Calculate.
Why LTV is the metric that matters most
LTV tells you the maximum you can profitably spend to acquire a customer. Without knowing LTV, you're guessing at ad budgets, retention investments, and growth sustainability.
Formula: LTV = AOV × Purchase Frequency × Customer Lifespan
Three levers to increase LTV
Bundles, upsells, and free shipping thresholds. Every dollar added to AOV compounds across every purchase for the customer's lifetime.
Subscription models, replenishment reminders, loyalty programs, and post-purchase email flows all drive repeat purchases.
Retention is cheaper than acquisition. Win-back campaigns, exceptional support, and product quality keep customers longer.
Want to increase your customer lifetime value?
We help brands optimize the entire customer journey — from first visit to repeat purchase — to maximize LTV.