Retention / Klaviyo Campaigns

Email campaigns that pay for themselves — every send

Most brands spray the same message to everyone. We build segmented, tested Klaviyo campaigns that routinely hit 40–60% open rates and generate 5–12× ROI per send. Guaranteed or we work for free.

42% avg open rate (industry: 21%)
8.4× avg campaign ROI
35% of client revenue from email
90 days to measurable results

What most Klaviyo agencies get wrong

They focus on sends, not revenue

Vanity metrics: opens, clicks. We measure attributed revenue and RPE (revenue per email sent) — the numbers that show on your P&L.

No real segmentation

Blasting your full list destroys deliverability and burns goodwill. We build RFM-based segments so each message goes to the people most likely to buy.

Same creative, forever

If your campaigns look the same month after month, you're leaving money on the table. We A/B test subject lines, send times, offers, and creative constantly.

No attribution clarity

Klaviyo's default 5-day click attribution inflates numbers. We implement proper UTM tracking and cross-channel attribution so you know what's really working.

Our Klaviyo campaign system

01

List health & deliverability audit

We clean your list, fix DNS/DKIM/DMARC records, and warm up your sending reputation before sending a single campaign. Your emails land in inbox, not spam.

02

RFM segmentation architecture

We build Recency-Frequency-Monetary segments: Champions, At-Risk, Win-Back, VIP. Each segment gets messaging calibrated to their relationship with your brand.

03

Campaign calendar & cadence

Promotional cadence that drives revenue without burning your list. We find the sweet spot — usually 2–4 campaigns per week — based on your audience engagement data.

04

Copywriting & design

Every campaign is written and designed in-house. We A/B test subject lines, preview text, send times, CTA placement, and creative direction on every major send.

05

Revenue attribution & reporting

Weekly revenue reports showing exactly what email contributed. No inflated attribution windows — real revenue, properly credited to the right channel.

06

Ongoing optimization

Monthly strategy reviews. We analyze what's working, retire underperforming segments, and continuously expand into new revenue pockets in your list.

Campaign types we run

Promotional campaigns
Sales, product launches, limited-time offers — engineered for urgency without the discount dependency trap
Educational sequences
Brand authority content that builds trust, reduces returns, and increases repeat purchase rate
Win-back campaigns
Proven re-engagement sequences that recover 15–25% of lapsed customers before they churn permanently
VIP & loyalty sends
Exclusive access campaigns for your highest-LTV customers — the segment that drives 60%+ of your revenue
Seasonal & event sends
BFCM, Q4, Valentine's Day — fully planned and executed campaign calendars for peak revenue periods

Real results from Klaviyo campaigns we manage

Average metrics across our email campaign management clients — measured over 90-day periods.

Email Revenue %
12%
32%
+167%
Revenue / Email
$0.04
$0.12
+200%
Open Rate
22%
41%
+86%
Unsubscribe Rate
0.35%
0.12%
−66%

Weighted average across 25+ Klaviyo clients · Before = pre-engagement baseline · After = 90-day measurement

★★★★★
5.0 on Clutch
5 verified reviews
📧
Klaviyo Partner
Certified agency
📊
500M+ Emails Sent
Across client accounts
🎓
CXL Certified
CRO Expert Team

FAQ

Do we need to already be on Klaviyo?

No. If you're on a different ESP, we handle the migration — list transfer, data sync, historical order import, all of it. We'll have you running on Klaviyo within 2 weeks.

How many campaigns do you send per month?

This depends on your list size, product type, and audience engagement. Typically 8–16 campaign sends per month across different segments. We never batch-and-blast — every send is targeted.

How do you measure success?

Primary metric: attributed revenue per email sent (RPE). Secondary: deliverability score, list growth rate, and revenue contribution as % of total store revenue. We report weekly.

What's the difference between campaigns and flows?

Campaigns are one-time sends you schedule (promotions, newsletters). Flows are automated sequences triggered by customer behavior (welcome series, abandoned cart, post-purchase). We manage both — see our Email Flows page for automation details.

What's your minimum list size?

We typically work with brands with 5,000+ subscribers, but the more important threshold is monthly sends and revenue potential. Book a call and we'll assess your specific situation.

See exactly what your email list is leaving on the table

Free Klaviyo audit — we'll show you the revenue gaps, deliverability issues, and segment opportunities your current setup is missing.

Book Free Email Audit →