Klaviyo email campaigns for Shopify brands at $2M–$20M
Most brands spray the same message to everyone. We build segmented, tested Klaviyo campaigns that routinely hit 40–60% open rates and generate 5–12× ROI per send. Guaranteed or we work for free.
What most Klaviyo agencies get wrong
They focus on sends, not revenue
Vanity metrics: opens, clicks. We measure attributed revenue and RPE (revenue per email sent) – the numbers that show on your P&L.
No real segmentation
Blasting your full list destroys deliverability and burns goodwill. We build RFM-based segments so each message goes to the people most likely to buy.
Same creative, forever
If your campaigns look the same month after month, you're leaving money on the table. We A/B test subject lines, send times, offers, and creative constantly.
No attribution clarity
Klaviyo's default 5-day click attribution inflates numbers. We implement proper UTM tracking and cross-channel attribution so you know what's really working.
Our Klaviyo campaign system
List health & deliverability audit
We clean your list, fix DNS/DKIM/DMARC records, and warm up your sending reputation before sending a single campaign. Your emails land in inbox, not spam.
RFM segmentation architecture
We build Recency-Frequency-Monetary segments: Champions, At-Risk, Win-Back, VIP. Each segment gets messaging calibrated to their relationship with your brand.
Campaign calendar & cadence
Promotional cadence that drives revenue without burning your list. We find the sweet spot – usually 2–4 campaigns per week – based on your audience engagement data.
Copywriting & design
Every campaign is written and designed in-house. We A/B test subject lines, preview text, send times, CTA placement, and creative direction on every major send.
Revenue attribution & reporting
Weekly revenue reports showing exactly what email contributed. No inflated attribution windows – real revenue, properly credited to the right channel.
Ongoing optimization
Monthly strategy reviews. We analyze what's working, retire underperforming segments, and continuously expand into new revenue pockets in your list.
How much email revenue are you missing?
Enter your numbers to see the gap between your current email performance and industry best practice (35% of total revenue from email).
Campaign types we run
Klaviyo email benchmarks: where do you stand?
Industry medians for Shopify brands — segmented by list health and send strategy.
| Metric | Below Average | Industry Average | acceleroi clients |
|---|---|---|---|
| Open rate | Below 18% | 21–28% | 38–45% |
| Click-through rate | Below 1.5% | 2–3% | 4.5–7% |
| Revenue per email sent | Below $0.08 | $0.10–$0.20 | $0.35–$0.65 |
| % of revenue from email | Below 15% | 20–28% | 32–42% |
| Unsubscribe rate per send | Above 0.5% | 0.2–0.4% | Below 0.15% |
This is what the AI audit will tell you about your email program
Run the free 48-heuristic audit and get findings like these – specific to your store, in under 3 minutes.
Welcome flow sends only one email
Single-email welcome sequences leave 60–70% of potential revenue on the table. A 4–5 email welcome series typically lifts first-purchase rate by 25–40%.
No post-purchase sequence driving repeat orders
After the first purchase, customers hear nothing for weeks. A post-purchase flow with cross-sells and education lifts repeat purchase rate by 18–30%.
Campaign sends lack segmentation
Batch-and-blast to your full list tanks deliverability and engagement. Segmented sends lift revenue per email by 30–50% and reduce unsubscribes.
Real results from Klaviyo campaigns we manage
Average metrics across our email campaign management clients – measured over 90-day periods.
Weighted average across 25+ Klaviyo clients · Before = pre-engagement baseline · After = 90-day measurement
30+ five-star reviews
Certified agency
Across client accounts
CRO Expert Team
What to expect working with us
Account audit & segmentation
Full audit of your Klaviyo account – deliverability health, list hygiene, segment architecture, and campaign performance benchmarking. We identify quick wins in subject lines, send times, and segment targeting.
Strategy & calendar build
We create your campaign calendar, build advanced segments based on purchase behavior and engagement, and design A/B testing frameworks for subject lines, content blocks, and send cadence.
Campaign execution
We execute weekly campaigns – promotional sends, educational content, VIP drops, and seasonal plays. Every campaign is A/B tested. Revenue-per-recipient becomes the north star metric.
Optimization & scale
Advanced personalization, predictive send optimization, and deeper segmentation based on accumulated data. Campaign revenue compounds as your subscriber list grows and engagement improves.
FAQ
Do we need to already be on Klaviyo?
No. If you're on a different ESP, we handle the migration – list transfer, data sync, historical order import, all of it. We'll have you running on Klaviyo within 2 weeks.
How many campaigns do you send per month?
This depends on your list size, product type, and audience engagement. Typically 8–16 campaign sends per month across different segments. We never batch-and-blast – every send is targeted.
How do you measure success?
Primary metric: attributed revenue per email sent (RPE). Secondary: deliverability score, list growth rate, and revenue contribution as % of total store revenue. We report weekly.
What's the difference between campaigns and flows?
Campaigns are one-time sends you schedule (promotions, newsletters). Flows are automated sequences triggered by customer behavior (welcome series, abandoned cart, post-purchase). We manage both – see our Email Flows page for automation details.
What's your minimum list size?
We typically work with brands with 5,000+ subscribers, but the more important threshold is monthly sends and revenue potential. Book a call and we'll assess your specific situation.
Do you manage the full Klaviyo account?
Yes – we handle everything: strategy, design, copywriting, segmentation, scheduling, A/B testing, and reporting. You approve campaign concepts and creative direction, we execute the rest.
What results should we expect from campaigns?
Most eCommerce brands should generate 25–35% of total revenue from email. If you're below that, there's significant upside. We typically see 40–60% improvement in campaign revenue within the first 90 days.
Related services
Ready to fix what the audit finds?
The 90-Day CRO Sprint includes a full Klaviyo flow rebuild – welcome, cart, and post-purchase – plus 6–8 A/B tests. +15% conversion rate in 90 days – or we keep working free until you get it, and refund 50% on day 91.
Apply for a Strategy Call →