eCommerce conversion benchmarks (2026)
Industry benchmark numbers by vertical and segment, drawn from public industry data and our own audits of $1M+ Shopify and DTC brands.
Conversion rate
Median CVR, Shopify supplements & vitamins
See full benchmark →Median checkout completion (begin_checkout → purchase)
See full benchmark →Median mobile CVR, Shopify Plus 8-figure DTC
See full benchmark →Median CVR, Shopify food & beverage DTC
See full benchmark →Median CVR, Shopify pet products DTC
See full benchmark →Median CVR, Shopify beauty & skincare DTC
See full benchmark →Median CVR, Shopify home & furniture DTC
See full benchmark →Median mobile CVR, DTC supplements
See full benchmark →Median trial-to-paid CVR, B2B SaaS
See full benchmark →Median free-to-paid CVR, PLG SaaS
See full benchmark →Blended email CVR across all list sizes
See full benchmark →Median CVR, returning visitors (2+ visits)
See full benchmark →Order value
Median AOV, Shopify apparel & fashion
See full benchmark →Median AOV, Shopify pet products DTC
See full benchmark →Median AOV, Shopify beauty & skincare DTC
See full benchmark →Median AOV, Shopify home & furniture DTC
See full benchmark →Median AOV, DTC specialty coffee
See full benchmark →Median AOV, Shopify electronics & accessories
See full benchmark →Other
Median cart abandonment, Shopify subscription DTC
See full benchmark →Median checkout completion, Shopify Plus
See full benchmark →Median LTV / MER ratio, Shopify subscription DTC
See full benchmark →Median mobile abandonment gap over desktop
See full benchmark →Blended add-to-cart rate across all traffic sources
See full benchmark →Blended paid social ROAS across DTC
See full benchmark →Blended PDP bounce rate across DTC
See full benchmark →