Retention / Email Flows & Automations
Flows that earn while you sleep
Automated email sequences triggered by customer behavior — welcome series, cart recovery, post-purchase, win-back, VIP. The best brands generate 25–40% of email revenue from flows alone.
Every flow we build, and why it matters
Welcome Series
The highest-converting automation in email. We build 5–7 email sequences that introduce your brand, overcome purchase objections, and convert subscribers to first-time buyers at 2–4× the rate of one-off sends.
- Brand story & social proof
- Product education emails
- Objection-handling sequence
- First-purchase incentive (strategically timed)
Abandoned Cart
73% of carts are abandoned. Our 3-email sequence with optimized send timing, social proof, and urgency elements recovers 18–25% of those sessions. No discount dependency — we recover on value first.
- Reminder email (1 hr)
- Social proof + objection handling (24 hr)
- Final urgency email (48 hr)
Post-Purchase
The window right after purchase is your highest-intent moment. We build sequences that reduce buyer's remorse, increase product usage, drive reviews, and set up repeat purchase 30–60 days out.
- Order confirmation & expectation set
- Onboarding / usage tips
- Review request (optimally timed)
- Cross-sell & replenishment prompt
Browse Abandonment
Customers who browse specific products are 3× more likely to convert than cold traffic. We trigger personalized emails based on product category, price tier, and browse depth.
- Product-specific social proof
- Dynamic product recommendations
- Segment-based incentive logic
Win-Back Sequence
Customers who haven't bought in 90–180 days need a different message than active customers. Our win-back flows identify the right moment to re-engage and use data-driven offers to reactivate without burning margin.
- Segmented by last-purchase recency
- Personalized product recommendations
- Sunset flow for truly lapsed subscribers
Subscription Flows
Cancel-save flows, subscription pause emails, upcoming charge reminders, and renewal sequences — built to reduce churn and maximize subscription LTV. Integrates with Recharge, Skio, and Bold.
- Pre-charge reminder sequence
- Cancel-save intervention flow
- Pause vs. cancel deflection
- Reactivation sequence
How we build your flow architecture
Flow audit & gap analysis
We map your current flow coverage, identify revenue gaps, and benchmark your performance against industry data for your category.
Flow architecture design
We design the complete trigger logic, branch conditions, timing, and suppression rules before writing a single email. Architecture-first means no rework.
Copy, design & build
Every email written and designed in Klaviyo. Mobile-optimized, dark-mode compatible, tested across 40+ email clients before going live.
QA & live monitoring
We monitor every new flow for the first 30 days — tracking send errors, deliverability signals, and conversion performance in real time.
A/B testing & iteration
Flows aren't set-and-forget. We run systematic A/B tests on subject lines, email timing, offer sequencing, and copy to compound gains over time.
Real results from flows we've built
Average metrics across our email flow builds — measured 90 days after launch vs. previous flows (or no flows).
Weighted average across 30+ flow builds · Before = pre-engagement · After = 90 days post-launch
5 verified reviews
Certified agency
Priority flows go fast
CRO Expert Team
FAQ
How long does it take to build all the flows?
Our standard timeline is 4–6 weeks for a full flow architecture (welcome, cart, post-purchase, browse abandonment, win-back). Priority flows like cart abandonment can go live within 48 hours of kickoff.
Do you work with our existing Klaviyo account?
Yes. We audit your existing flows, keep what's working, and rebuild what isn't. We don't delete anything without your explicit sign-off.
What integrations do you support?
Shopify, Shopify Plus, Recharge, Skio, Bold Subscriptions, Yotpo, Okendo, LoyaltyLion, Attentive (SMS), Postscript, and most major review and loyalty platforms.
How do you handle A/B testing in flows?
We use Klaviyo's native A/B functionality where available, and manual split testing for more complex experiments. We run tests for statistically significant sample sizes before declaring winners.
Related services
Find out what your flows are leaving on the table
Free flow audit — we'll map your current automation coverage and show you the specific revenue gaps we'd close in the first 90 days.
Book Free Flow Audit →