Email flows and automations for Shopify brands at $2M–$20M
Automated email sequences triggered by customer behavior – welcome series, cart recovery, post-purchase, win-back, VIP. The best brands generate 25–40% of email revenue from flows alone.
Every flow we build, and why it matters
Welcome Series
The highest-converting automation in email. We build 5–7 email sequences that introduce your brand, overcome purchase objections, and convert subscribers to first-time buyers at 2–4× the rate of one-off sends.
- Brand story & social proof
- Product education emails
- Objection-handling sequence
- First-purchase incentive (strategically timed)
Abandoned Cart
73% of carts are abandoned. Our 3-email sequence with optimized send timing, social proof, and urgency elements recovers 18–25% of those sessions. No discount dependency – we recover on value first.
- Reminder email (1 hr)
- Social proof + objection handling (24 hr)
- Final urgency email (48 hr)
Post-Purchase
The window right after purchase is your highest-intent moment. We build sequences that reduce buyer's remorse, increase product usage, drive reviews, and set up repeat purchase 30–60 days out.
- Order confirmation & expectation set
- Onboarding / usage tips
- Review request (optimally timed)
- Cross-sell & replenishment prompt
Browse Abandonment
Customers who browse specific products are 3× more likely to convert than cold traffic. We trigger personalized emails based on product category, price tier, and browse depth.
- Product-specific social proof
- Dynamic product recommendations
- Segment-based incentive logic
Win-Back Sequence
Customers who haven't bought in 90–180 days need a different message than active customers. Our win-back flows identify the right moment to re-engage and use data-driven offers to reactivate without burning margin.
- Segmented by last-purchase recency
- Personalized product recommendations
- Sunset flow for truly lapsed subscribers
Subscription Flows
Cancel-save flows, subscription pause emails, upcoming charge reminders, and renewal sequences – built to reduce churn and maximize subscription LTV. Integrates with Recharge, Skio, and Bold.
- Pre-charge reminder sequence
- Cancel-save intervention flow
- Pause vs. cancel deflection
- Reactivation sequence
Flow performance benchmarks by flow type
Expected revenue contribution and performance metrics for each automated flow — from high-performing programs.
| Flow | % of email revenue | Avg open rate | Revenue per recipient | Priority |
|---|---|---|---|---|
| Abandoned cart | 25–35% | 42% | $4.50–$9.00 | 🔥 Critical |
| Welcome series | 20–28% | 50% | $3.00–$7.00 | 🔥 Critical |
| Post-purchase | 15–22% | 45% | $2.00–$5.00 | ⚡ High |
| Browse abandonment | 8–14% | 35% | $1.50–$3.50 | ⚡ High |
| Win-back | 5–10% | 22% | $1.00–$2.50 | Medium |
How we build your flow architecture
Flow audit & gap analysis
We map your current flow coverage, identify revenue gaps, and benchmark your performance against industry data for your category.
Flow architecture design
We design the complete trigger logic, branch conditions, timing, and suppression rules before writing a single email. Architecture-first means no rework.
Copy, design & build
Every email written and designed in Klaviyo. Mobile-optimized, dark-mode compatible, tested across 40+ email clients before going live.
QA & live monitoring
We monitor every new flow for the first 30 days – tracking send errors, deliverability signals, and conversion performance in real time.
A/B testing & iteration
Flows aren't set-and-forget. We run systematic A/B tests on subject lines, email timing, offer sequencing, and copy to compound gains over time.
This is what the AI audit will tell you about your email flows
Run the free 48-heuristic audit and get findings like these – specific to your store, in under 3 minutes.
Abandoned cart flow has only one touchpoint
A single reminder email recovers 5–8% of carts. A 3-email sequence with urgency escalation recovers 12–18% – more than doubling your revenue from this flow.
No browse abandonment flow active
Visitors who view products but don't add to cart are your warmest non-buyers. A browse abandonment flow captures 3–6% of this audience as purchasers.
Win-back sequence missing entirely
Lapsed customers are 5x cheaper to re-acquire than new ones. A 60/90/120-day win-back flow with escalating offers reactivates 8–15% of dormant buyers.
Explore the 5 core email flows
Click any flow to see how it works, when it triggers, and what we optimize.
Welcome Series
Abandoned Cart
Post-Purchase
Win-Back
Browse Abandonment
Real results from flows we've built
Average metrics across our email flow builds – measured 90 days after launch vs. previous flows (or no flows).
Weighted average across 30+ flow builds · Before = pre-engagement · After = 90 days post-launch
30+ five-star reviews
Certified agency
Priority flows go fast
CRO Expert Team
What to expect working with us
Flow audit & architecture
We audit every existing flow in your Klaviyo account – trigger logic, email content, timing, and conversion rates. We map the complete flow architecture and identify gaps in your customer lifecycle coverage.
Priority flows built
We build or rebuild your highest-impact flows first – typically welcome series, abandoned cart, and post-purchase. Every email is written, designed, and configured with proper triggers and filters.
Full flow suite live
All core flows are live and generating revenue – browse abandonment, win-back, replenishment, VIP, and sunset flows. A/B testing begins on high-volume flows to optimize subject lines, timing, and content.
Optimization & expansion
Advanced flow logic – dynamic branching based on purchase history, predictive send timing, and cross-sell intelligence. Flow revenue continues to grow as optimization compounds and your customer base expands.
FAQ
How long does it take to build all the flows?
Our standard timeline is 4–6 weeks for a full flow architecture (welcome, cart, post-purchase, browse abandonment, win-back). Priority flows like cart abandonment can go live within 48 hours of kickoff.
Do you work with our existing Klaviyo account?
Yes. We audit your existing flows, keep what's working, and rebuild what isn't. We don't delete anything without your explicit sign-off.
What integrations do you support?
Shopify, Shopify Plus, Recharge, Skio, Bold Subscriptions, Yotpo, Okendo, LoyaltyLion, Attentive (SMS), Postscript, and most major review and loyalty platforms.
How do you handle A/B testing in flows?
We use Klaviyo's native A/B functionality where available, and manual split testing for more complex experiments. We run tests for statistically significant sample sizes before declaring winners.
How many flows do we need?
Most eCommerce brands need 6–10 core flows to cover the full customer lifecycle: welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset. We build them in priority order based on your specific revenue opportunity.
Will new flows conflict with our campaigns?
No – we configure flow suppression rules so subscribers aren't overwhelmed. Each flow has smart frequency caps and campaign exclusions to prevent email fatigue while maximizing revenue across both channels.
Related services
Ready to fix what the audit finds?
The 90-Day CRO Sprint includes a full Klaviyo flow rebuild – welcome, cart, post-purchase, browse, and win-back – live within 48 hours. +15% conversion rate in 90 days – or we keep working free until you get it, and refund 50% on day 91.
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