Average Order Value Calculator
Know your AOV. Enter total revenue and order count to calculate — then see what even a small AOV increase means for your bottom line.
Results will appear here after you click Calculate.
Why AOV matters more than you think
Most brands obsess over conversion rate and ignore AOV. But increasing AOV by 15% has the same revenue impact as increasing traffic by 15% — without spending a dollar more on ads.
Formula: AOV = Total Revenue / Number of Orders
Proven AOV optimization tactics
Set your free shipping threshold 20–30% above your current AOV. This single tactic reliably lifts AOV by 10–15%.
Product bundles and post-add-to-cart upsells increase AOV without impacting CVR. The best upsells are complementary, not random.
Show the per-unit savings of buying more. "Buy 2 save 10%" leverages loss aversion and reliably increases basket size.
Want to grow AOV without discounting?
We build data-driven upsell and bundle strategies that increase basket size while protecting margins.