Average Order Value Calculator
AOV = total revenue ÷ number of orders. For example, $150,000 in revenue across 2,000 orders is a $75 average order value. Enter your numbers below to calculate your AOV instantly – then see what even a small AOV increase means for your bottom line.
Enter your numbers and hit Calculate to see your AOV breakdown.
How to calculate average order value
To calculate AOV, divide total revenue by the number of orders over the same period. The average order value formula is:
AOV = Total Revenue ÷ Number of Orders
Worked example: a store with $50,000 in revenue and 500 orders has an AOV of $50,000 ÷ 500 = $100. Use the same date range for both numbers, and include discounts and shipping in revenue so the figure matches your real takings.
Why AOV matters more than you think
Most brands obsess over conversion rate and ignore AOV. But increasing AOV by 15% has the same revenue impact as increasing traffic by 15% – without spending a dollar more on ads. AOV also feeds revenue per visitor (RPV = AOV × conversion rate), so a higher AOV lifts every downstream metric. Pair this with our conversion rate calculator and customer LTV calculator to model your full revenue picture.
Proven AOV optimization tactics
Set your free shipping threshold 20–30% above your current AOV. This single tactic reliably lifts AOV by 10–15%.
Product bundles and post-add-to-cart upsells increase AOV without impacting CVR. The best upsells are complementary, not random.
Show the per-unit savings of buying more. "Buy 2 save 10%" leverages loss aversion and reliably increases basket size.
Want to grow AOV without discounting?
We build data-driven upsell and bundle strategies that increase basket size while protecting margins.