Free Tool

Conversion Rate Calculator

Enter your visitors and conversions to calculate your exact conversion rate – plus see how you compare to industry benchmarks.

Conversion Rate Calculator Enter your data
The number of unique visitors to the page or site during your measurement period.
The number of completed goal actions (purchases, signups, leads, etc.)
If provided, we'll show revenue impact of CVR improvements.

Enter your visitors and conversions to see your CVR with benchmarks.

What is conversion rate?

Conversion rate (CVR) is the percentage of visitors who complete a desired action. It's the most fundamental metric in CRO – the single number that tells you how effectively your page or funnel turns traffic into results.

Formula: Conversion Rate = (Conversions / Visitors) × 100

eCommerce conversion rate benchmarks

Average eCommerce CVR

2.5%–3.5% is typical. Top-performing stores hit 5%+. If you're below 2%, there's significant room for improvement.

SaaS / Lead Gen CVR

Landing pages average 2%–5% for signups. Top performers reach 10%+. The gap usually comes down to offer clarity and friction removal.

Why CVR alone isn't enough

A high CVR on low-value actions can be misleading. Pair CVR with revenue per visitor (RPV) and average order value (AOV) for the full picture.

Want to improve your conversion rate?

We've helped 50+ clients lift CVR by 20–40% through data-driven experimentation. Book a free strategy call to see where your biggest opportunities are.

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