Convert.com vs VWO: The Best A/B Testing Platform for Growing DTC Brands
Pick Convert if your dev team prefers code-based testing and you want the cheapest per-test rate. Pick VWO if you want all-in-one (heatmaps, surveys, session recording) without extra tools or engineering overhead.
Choose Convert if you have a technical team comfortable with JavaScript, want unlimited tests, and prefer ownership over vendor lock-in.
Choose VWO if you want fast time-to-test, heatmaps bundled in, and prefer visual editor over code.
Convert.com vs VWO — feature matrix
Pricing
Per test: $99/mo (1 test), $149/mo (3 tests), $199/mo (5 tests). Unlimited: $299/mo.
Per visitor: $199/mo (up to 100k), $499/mo (up to 500k), $999/mo (1M+).
Convert wins on cost if you run 8+ tests/month. VWO wins if you want heatmaps bundled.
Which one for your situation?
Convert at $199/mo unlimited is 30% cheaper than VWO. Your dev team will prefer code control. Add Clarity (free) for heatmaps.
VWO visual editor + heatmaps mean zero engineering overhead. Costs the same ($299/mo) but includes insights Convert can't offer.
Convert's unlimited tests tier ($299/mo) is unbeatable. Code-based testing scales with your velocity. Pair with Mixpanel for analytics.
VWO has enterprise backing and a larger customer base. Convert is smaller and riskier. VWO's all-in-one suite reduces tool sprawl.
VWO's visual editor requires zero code. Convert would sit unused if your team can't maintain JS tests. Go with VWO, hire a CRO analyst.
Pros & cons
- Cheapest per-test pricing; unlimited tests at $299/mo beats VWO every time
- Code ownership; Git integration; tests live in your repo, not vendor lock-in
- Excellent for developer teams; full JavaScript control, no visual limitations
- Flexible; run tests via SDK, API, or manual implementation
- Requires developer time; no visual editor for marketing teams
- No heatmaps or session recording; you need a second tool (Hotjar, Clarity)
- Smaller ecosystem; fewer integrations and pre-built connectors than VWO
- All-in-one suite: A/B testing + heatmaps + session recording + surveys
- Visual editor; no code skills needed; marketing teams can run tests independently
- Larger ecosystem; native Shopify app, deep integrations, 1000+ case studies
- Fast setup; heatmaps guide your next test ideas, improving iteration speed
- Pricing scales with traffic; $999/mo for 1M+ visitors can feel expensive
- Vendor lock-in; hard to export test history and migrate
- Visual editor has limits; complex design changes require custom CSS
Bayesian A/B Test Calculator
Crunch your A/B test results in seconds — probability-to-beat-control, expected loss, credible intervals.
Open calculator →Frequently asked
Which is cheaper: Convert or VWO?
Convert wins if you run 8+ tests/month (unlimited tier $299/mo). VWO wins if you run <3 tests/month. Both cost the same ($299–$499/mo) in the mid-range.
Which is better for Shopify?
VWO. Native app, pre-built checkout templates, 1000+ Shopify case studies. Convert works on Shopify but requires custom app or manual snippet install.
Can I code tests with VWO?
Somewhat. VWO has a "custom JS" option for advanced changes, but it's not as flexible as Convert. Convert is purpose-built for code-first teams.
Do I need heatmaps?
Not required, but helpful. If you use Convert, add Clarity (free) or Hotjar ($89/mo) for heatmaps. VWO includes heatmaps, removing the need for a second tool.
Which has better support?
Tie. Convert offers 24/5 Slack support; VWO offers 24/7 chat. Convert is slightly more responsive; VWO is more professional.
Methodology
Based on hands-on usage in 30+ SMB/mid-market CRO engagements (2024–2026), vendor docs, G2 reviews, and 50+ direct implementation comparisons. Pricing reflects June 2026 rates.
Related reading
Need help picking the right stack?
Our free AI audit identifies which tools your funnel actually needs — based on where you're losing conversions, not vendor marketing.