Convert.com vs VWO: The Best A/B Testing Platform for Growing DTC Brands
Pick Convert if your dev team prefers code-based testing and you want the cheapest per-test rate. Pick VWO if you want all-in-one (heatmaps, surveys, session recording) without extra tools or engineering overhead.
Choose Convert if you have a technical team comfortable with JavaScript, want unlimited tests, and prefer ownership over vendor lock-in.
Choose VWO if you want fast time-to-test, heatmaps bundled in, and prefer visual editor over code.
Convert.com vs VWO: feature matrix
Pricing
Per test: $99/mo (1 test), $149/mo (3 tests), $199/mo (5 tests). Unlimited: $299/mo.
Per visitor: $199/mo (up to 100k), $499/mo (up to 500k), $999/mo (1M+).
Convert wins on cost if you run 8+ tests/month. VWO wins if you want heatmaps bundled.
Which one for your situation?
Convert at $199/mo unlimited is 30% cheaper than VWO. Your dev team will prefer code control. Add Clarity (free) for heatmaps.
VWO visual editor + heatmaps mean zero engineering overhead. Costs the same ($299/mo) but includes insights Convert can't offer.
Convert's unlimited tests tier ($299/mo) is unbeatable. Code-based testing scales with your velocity. Pair with Mixpanel for analytics.
VWO has enterprise backing and a larger customer base. Convert is smaller and riskier. VWO's all-in-one suite reduces tool sprawl.
VWO's visual editor requires zero code. Convert would sit unused if your team can't maintain JS tests. Go with VWO, hire a CRO analyst.
Pros & cons
- Cheapest per-test pricing; unlimited tests at $299/mo beats VWO every time
- Code ownership; Git integration; tests live in your repo, not vendor lock-in
- Excellent for developer teams; full JavaScript control, no visual limitations
- Flexible; run tests via SDK, API, or manual implementation
- Requires developer time; no visual editor for marketing teams
- No heatmaps or session recording; you need a second tool (Hotjar, Clarity)
- Smaller ecosystem; fewer integrations and pre-built connectors than VWO
- All-in-one suite: A/B testing + heatmaps + session recording + surveys
- Visual editor; no code skills needed; marketing teams can run tests independently
- Larger ecosystem; native Shopify app, deep integrations, 1000+ case studies
- Fast setup; heatmaps guide your next test ideas, improving iteration speed
- Pricing scales with traffic; $999/mo for 1M+ visitors can feel expensive
- Vendor lock-in; hard to export test history and migrate
- Visual editor has limits; complex design changes require custom CSS
Bayesian A/B Test Calculator
Crunch your A/B test results in seconds: probability-to-beat-control, expected loss, credible intervals.
Open calculator →Frequently asked
Which is cheaper: Convert or VWO?
Convert wins if you run 8+ tests/month (unlimited tier $299/mo). VWO wins if you run <3 tests/month. Both cost the same ($299–$499/mo) in the mid-range.
Which is better for Shopify?
VWO. Native app, pre-built checkout templates, 1000+ Shopify case studies. Convert works on Shopify but requires custom app or manual snippet install.
Can I code tests with VWO?
Somewhat. VWO has a "custom JS" option for advanced changes, but it's not as flexible as Convert. Convert is purpose-built for code-first teams.
Do I need heatmaps?
Not required, but helpful. If you use Convert, add Clarity (free) or Hotjar ($89/mo) for heatmaps. VWO includes heatmaps, removing the need for a second tool.
Which has better support?
Tie. Convert offers 24/5 Slack support; VWO offers 24/7 chat. Convert is slightly more responsive; VWO is more professional.
Methodology
Based on hands-on usage in 30+ SMB/mid-market CRO engagements (2024–2026), vendor docs, G2 reviews, and 50+ direct implementation comparisons. Pricing reflects June 2026 rates.
Related reading
your store gets better every week. without you.
acceleroi finds the leak, builds the change, tests it, and ships what wins. The audit shows where your store leaks, in about five minutes.
run the audit →